Course Description

Building Your Business: The Complete Toolkit

Transform Your Business & go from Struggling to Badass in No Time

What if... you could double your prices and it would INCREASE the likelihood that your perfect, ideal clients would hire you for work that you are actually interested in?
What if... you could stop constantly networking for clients because others did your marketing for you?
What if... you could charge twice as much, and free up half your time for yourself?
What if... rather than paying tens of thousands of dollars on all the branding, design, website developers and business consultants, you could get the same type of results for a small fraction of that price?

It’s not some quick-fix pryamid scheme.

It's DIY solution for solopreneurs to build their badass business & brand.

The Brandup Bootcamp Includes:

  • 6 levels of videos that walk you step by step from theory through implementation
  • 12+ worksheets to guide you every step everything is action oriented)
  • 2 Private Consulting call with the Drill Sergeant herself, Pia
  • ‌Illuminating examples that make it easy to follow along
  • 2 BONUS levels for naming and launching
  • Business knowledge that will continue to build your business for years to come
  • 1 year of access to the materials so you can keep building on the principles
  • Final wrap up call with Pia

No sure if it's for you? Schedule a call and have your questions answered here.

Resident Badass

Pia Silva

Partner and Brand Strategist at Worstofall Design, Pia Silva will be your Bootcamp drill sergeant, here to walk you through the badass branding steps and push you to excellence. Learn what makes a badass brand so badass by reading some of her articles here, or say hello by connecting with her on LinkedIn.

Course curriculum

  • 1

    Pre-Bootcamp Crash Course

  • 2

    Brand Message & Business Focus

    • Get out of your head: The Brandshrink

    • Resource: Don't Be Ralph Lauren, Be Ralph Lifshitz

    • Resource: Brandshrink

    • Identify your Badassery & why you're different

    • Resource: 4 Angles Intro

    • Resource: Four Angles-Worksheet

    • Don't move on until you can answer this...

    • Resource: Badass Madlibs
  • 3

    BONUS: Naming

    • How-to come up with a Badass name in a few easy steps

    • Resource: Naming Intro

    • Do's & Don't checklist

    • Resource: Naming Worksheet page 1

    • Resource: Naming Worksheet page 2
  • 4

    BONUS: Sales & Pricing Strategies

    • Win the business with a productized service

    • How to stop doing free work and get paid to sell instead

    • Pricing strategies

    • Resource: Productization Intro

    • Resource: Part I- How to Create a Lead Product

    • Resource: Part II- How to Create a Bull's Eye Product

    • Resource: Part III- How to Create Bull's Eye Options

    • Resource: Example of Productization for Sue
  • 5

    BONUS: Website Copy (that people will *actually* read)

    • Write A Killer Message & Homepage Copy

    • Resource: Intro- How to Write Your Homepage

    • Resource: Part I: Master Sheet

    • Resource: Part II- Message Madlibs

    • Resource: Part III- Homepage Guidelines

    • Write The Rest of Your Website Copy & Site Map

    • Resource: How to Write "How it Works" Page- Option #1

    • Resource: How to Write "How it Works" Page- Option #2

    • Finish It Up with Your ABOUT PAGE Copy

    • Resource: How to Write "About" Page

    • Resource: Example Copy for Sue

    • Resource: Example Copy for Eric
  • 6

    BONUS: Logo, Colors, Imagery

    • Picking the Big Picture (that doesn't look like stock photos!)

    • Resource: Picking The Big Picture

    • Picking The Right Brand Color

    • Resource: Picking The Right Brand Color

    • Designing *an effective* logo for your business

    • Resource: Pick A Font; Design a Logo

    • Resource: How to Use Fiverr for your logo

    • Resource: Fiverr Email template
  • 7

    Build Your Website

    • Video A: Intro To Website Section

    • Video B: How to Style Your Site

    • Resource: Intro to Styling Your Website

    • Option #1: Dark Screen, Light Logo

    • Option #2: Light Screen, Dark Logo

    • Video C: Build Your Website Part I

    • Video D1: Build Your Website Part II

    • Video E: Galleries, Blogs, and SEO thoughts

    • Video F: Final Design Polish
  • 8

    Business Cards, Stationery, Social Media

    • How to design business cards on Moo.com

    • Create Professional Stationery & Letterhead in Word

    • Upload a Branded Email Signature

    • Designing your social media pages and tools

    • Resource: Instructions to get Social Media & Business Card Images from Fiverr

    • Resource: Darling Monsters- Example #1

    • Resource: Eric Randolph- Example #2
  • 9

    Brand Launch!

    • Launching your brand: What's Next?!

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.